.jpg)
How Instagram algorithm work?
.png)
How Instagram algorithm work?
There is no one algorithm that ranks all content on Instagram, Mosseri (IG CEO) says. Each part of the app — Feed, Explore, Reels, & Stories — has its own algorithm. Content is ranked in each of these sections based on how people use them.
How to work Instagram Feed Algorithms :
There are four key factors that influence the Instagram algorithm for feed posts —
Information about the post: Is it a photo or a video? When was it posted? How many likes does it have?
Information about the poster: How interesting are they to you? Are they your friend? How often do people engage with their content?
Your activity: Do you tend to watch a lot of videos? What type of content do you typically engage with?
Your interaction history: Do you typically like or comment on the poster’s posts?
Based on this information, Instagram’s algorithm calculates how likely someone is to interact with a post, known as a score of interest, which ultimately determines the order in which posts are displayed in their feed.
Time spent: Are you going to spend time on the post?
Likes: How likely are you to like the post?
Comments: How likely are you to comment on the post?
Saves: How likely are you to save the post?
Taps on Profile: How likely are you to tap on the profile after seeing the post?
How to work Instagram Stories Algorithms :
The Instagram algorithm works fairly similarly for Instagram Stories as it does for the feed.
Typically, Instagram Stories that appear at the start of your feed are from accounts that you engage with the most.
However, stories are designed to be binge-watched, so even if you’re not right at the beginning of someone’s stories feed, there’s still a chance they’ll swipe to your content.